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Priceline Seen Circling HomeAway for Listings: Real M&A

HomeAway Inc.’s rising online vacation rental bookings may persuade suitors to tackle the most expensive Internet deal since 2007 as an improving economy spurs a rebound in travel.

With listings for more than 700,000 homes around the world, analysts estimate that HomeAway will boost sales by about 65 percent in three years. Revenue for all U.S. travel agencies is poised to rise as economic conditions improve, with growth from online booking sites seen fueling the gains, according to IBISWorld Inc. As Priceline.com Inc., Expedia Inc. and TripAdvisor Inc. eye opportunities in vacation rental services, HomeAway may entice takeover interest, Cowen Group Inc. said.