Sony Should Extend World Cup Sponsorship, Brazil Executive Says
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Sony Corp. should extend its sponsorship with soccer’s governing body FIFA and the World Cup beyond next year’s tournament, according to the president of its Brazil operation.
Sony’s two-tournament deal ends after the 2014 edition in Brazil. Osamu Miura, president of Sony Brasil Ltda., said officials at the electronic goods maker’s headquarters in Tokyo have yet to negotiate an extension to the company’s biggest sponsorship.