How to Build a Paywall

Former Wall Street Journal reporter Jessica Lessin got some attention when she left the newspaper six months ago to start a new online news venture, and this week she launched the project, known as the Information: a subscription-only technology and business news service that costs $399 a year and has no free content or “leaks” in its paywall. The hardness of the wall and the price surprised many—given the experiences of some other new-media outlets that tried and failed with a hard paywall model—but Lessin said in an interview she is convinced she can build a sustainable business based on that approach.

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