Skip to content
Subscriber Only
Business
Pursuits

'Hot' Flavor Sriracha: The New Pumpkin?

UV Sriracha Vodka
Photograph by Business Wire
Americans’ burning love for the spicy, sweet, garlicky, Southeast Asian condiment sriracha has spread beyond noodle dishes. Much like pumpkin spice and bacon before it, sriracha’s now being distilled into an unorthodox flavor for things like candy and booze.

Yes, booze. This month, Phillips Distilling launched UV Sriracha Vodka, which is being marketed for use in Bloody Marys. “We noticed a trend in the marketplace. The spicy flavor craze was booming and we immediately jumped on it,” said Jason Connelly, Phillips’s vice president of sales, in an e-mail.