Celebrity Podcasts Are Fueling a Second Act

Westwood One’s founder aims to make the shows more ad-friendly

Three decades of courtside seats at Los Angeles Lakers games gave Westwood One founder Norm Pattiz not just a front-row view of Kobe Bryant—he’s built a Rolodex of Hollywood’s top names. Now Pattiz is getting his celebrity pals to create talk shows for a venture he began in February, PodcastOne, which sells ads in its free, downloadable radio programs. Superagent Ari Emanuel, who sits next to Pattiz at Lakers games, helped sign clients such as Kathie Lee Gifford.

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