Why Amazon's Going Up in the Air

Jeff Bezos’s plan to deliver packages via unmanned aerial drones is crazy—which means you shouldn’t bet against him
Photo illustration by 731; Photos: Alamy(1); Bloomberg(1); Getty Images(2); Redux(1); Shutterstock(2)

During the late 1990s, when capital flowed freely to Internet startups and investors were pushing Amazon.com’s stock price into the stratosphere, Jeff Bezos was full of outlandish ideas for his company’s future. Colleagues called these reveries “fever dreams.”

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