Clearblue Wins Over the Pregnancy-Test Market

Clearblue is winning over the pregnancy-test market with the help of new technology and reality stars
Photograph by Jeffery Hamilton/Getty Images

In October two celebrities posted pictures of their positive pregnancy tests on Twitter. Kendra Wilkinson—former Playboy bunny, now on WEtv’s Kendra on Top—tweeted, “Round two. Here we go!! :)” on Oct. 31 with the hashtag #ClearblueConfirmed. She included a smiling selfie featuring a Clearblue Advanced Pregnancy Test with Weeks Estimator, which confirmed she was more than three weeks along. This was quickly retweeted 1,500 times, and more than 5,000 fans marked it a favorite. Nine days earlier, Melissa Rycroft, erstwhile Bachelor contestant, tweeted using the same hashtag about expecting her second child. The post was sandwiched between musings on Funyuns and hair conditioner.

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