Twitter Woos Retailers to Narrow Facebook Holiday-Ad Lead
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As his Twitter Inc. colleagues were celebrating the company’s initial public offering this month, J.J. Hirschle was gearing up for a bigger milestone: the holidays.
Hirschle, who joined from Google Inc. in October, is Twitter’s first executive responsible for targeting retailers to advertise on the microblogging service -- which is especially important during the most lucrative shopping season of the year. So far, the 40-year-old has held meetings with Best Buy Co., Target Corp. and other potential clients, pitching Twitter as a platform for product marketing.