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The Internet Gets Real With Printed GIFs From Gifpop

The Internet Gets Real With Printed GIFs From Gifpop
Graphic courtesy dvdp

It’s almost impossible to use the Internet today without coming across the grainy, looping images known as animated GIFs. Made popular by such websites as Tumblr and Imgur, GIFs have become a widespread alternative to photos or videos for capturing a particular moment that you want to see over and over, such as frantic Toronto Mayor Rob Ford flattening an unlucky woman. The oddball medium has also spurred a beautiful new community of GIF artists.

A new project by former Stamen designers Sha Hwang and Rachel Binx aims to take GIFs out of the native digital habitat and into the real world. Gifpop!, a custom greeting-card tool, smashed its Kickstarter funding goal in a single day, and last week the designers announced that they will soon be ready to print animated GIFs. “We are really interested in making bits of the Internet physical,” says Hwang. The Gifpop founders shouldn’t have been surprised by how fast the concept caught on—it’s hard to think of anyone who wouldn’t want this pug pushing a stroller hanging from their fridge.