The Importance of Managing Your Personal Brand

You may think that managing your image at work is a no-brainer, but my experience is that people do not take this as seriously as they should. How people perceive you and how you choose to leverage your personal capital (i.e., your advantages at work) are important to your success, but also to your ability to get the right experiences—all of which impact your career progression.

Recently the Kellogg School of Management’s Black Management Association held its annual conference. This year’s event focused on cross-cultural influences in the global economy, and one of the panels focused on managing and developing your brand.