WPP, Dentsu Circle for Business From Publicis-Omnicom Merger
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As Publicis Groupe SA and Omnicom Group Inc. work through regulatory delays to their plan to create a new leader in advertising, rivals say they’re picking up disgruntled customers and ad executives who fail to see how the merger helps them.
“Clients don’t understand the benefit for them,” Dentsu Inc. Executive Vice President Tim Andree said at an investor conference in Barcelona yesterday. “That’s a dangerous position to be in.” Tokyo-based Dentsu said it’s won new businesses from the pending deal.