Pursuits

Morpher's Flat-Folding Bike Helmet

A fold-up bicycle helmet compact enough to fit into a bag or briefcase

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By Karen Epper Hoffman

November 21, 2013 at 4:26 PM UTC

This article is for subscribers only.

BusinessWeek Cover Image (13_48, 1600x2398)

This article is part of the November 25, 2013 issue of businessweek.

Innovator: Jeff Woolf, OBE
Age: 54
Title: Managing director of London-based Morpher Helmet

Form and function: A half-pound helmet that can fold up into a block measuring 6.5 inches by 12.9 inches by 1.9 inches, compact enough to fit into a bag or briefcase.