Businessweek$1-$49.99You’re my one and only afterthoughtFacebookXLinkedInEmailLinkGiftFacebookXLinkedInEmailLinkGiftGift this articleContact us:Provide news feedback or report an errorConfidential tip?Send a tip to our reportersSite feedback:Take our SurveyNew WindowFacebookXLinkedInEmailLinkGiftNovember 22, 2013 at 1:35 AM UTCBookmarkSaveLock This article is for subscribers only.This article is part of the November 25, 2013 issue of businessweek.Chevron RightWays to spread cheer for next to nothing.