Sony Selling PlayStation 4 Near Break-Even Point, IHS Says
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Sony Corp. is almost breaking even on the production of its PlayStation 4 console after abandoning the use of custom components that contributed to losses on earlier models, according to an analysis of the product.
Materials for each player cost $372, and manufacturing adds $9 more in expenses, researcher IHS Inc. said today in an e-mailed statement. Those outlays amount to $18 less than the $399 U.S. retail price. When other expenses are tallied, Sony will still take an initial loss on each player sold, IHS said.