GM Wooing Tree Huggers Vies With Toyota Mid-Sized Pickups
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For Rick Alpern, who runs the Keyes Chevrolet auto dealership in Los Angeles, few tasks are tougher than selling big trucks to eco-conscious Californians looking for just enough pickup to fit a bike, beer keg or surfboard.
Consider his recent effort to persuade the owner of a mid-size Toyota Tacoma to switch to a full-sized Chevy Silverado.