NTT Docomo Counts on IPhone to Stem Loss of Users to SoftBank
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NTT Docomo Inc., Japan’s largest mobile-phone operator, said the addition of Apple Inc.’s iPhone to its handset lineup in September is helping reduce subscriber losses to competing carriers.
Docomo lost about 93,000 subscribers net to KDDI Corp. and SoftBank Corp. last month and wants to cut that amount to between 40,000 and 50,000 a month, Chief Financial Officer Kazuto Tsubouchi said during an interview yesterday. During the first nine months of this year, Docomo lost an average of 141,050 subscribers a month to other carriers, the company said.