Pursuits
H&M's Megastore Brings Cashiers Inside the Dressing Rooms
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No one likes waiting in slow lines—and certainly not the shoppers who turn out for fast fashion. That’s why H&M’s flagship store on Times Square, set to open at 12:01 p.m. on Thursday, is launching a new “try and buy” option that lets customers pay for items from inside the dressing room.
To accommodate such transactions, H&M will have cash registers and sales advisers stationed in the fitting area. “Once the garments are paid for, we can arrange for [customers] to wear them out of the store, if they request to do so,” Nicole Christie, a spokeswoman for the Swedish retailer, explained in an e-mail.