Beaujolais Bath Marks Japan as Benchmark for New Vintage

Le Beaujolais Nouveau est arrive! Or at least, the inaugural shipment of this year’s batch touched down last week in Japan, the biggest buyer of the fruity red wine. It’s also the first market of note that will begin the business of drinking the stuff in eight days’ time.

With Japan accounting for more than half of overseas sales, the scale of post-party hangovers will be a barometer for the central French region’s most famous vintage. While Japanese imports gained 10 percent a year over the past three years, volumes remain about a third off their 2004 peak, and a weaker yen is creating headwinds for this year’s crop.