Marketing Lessons From a Garage Sale

Photograph by Aaron McCoy/Getty Images

As commerce becomes increasingly digitized and customers become increasingly sophisticated, I spend plenty of hours trying to get my business clients to understand which marketing strategies make sense for them. My wife and I hosted a good old-fashioned garage sale over a recent long weekend, and I was amazed—and amused—at the lessons I relearned. They’re easy to forget these days. Here’s a handful:

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