Suitsupply: The 60-Minute Makeover
“I tell my guys, you get three chances to find the right fit for someone,” says Nishantha de Gruiter, head of U.S. operations for Suitsupply, a Dutch company whose name pretty much sums up what it does. “If it takes longer than that, you lose their trust.” We’re standing in Suitsupply’s Downtown Manhattan branch, a high-ceilinged, light-filled former SoHo loft. It’s a mix of men’s club and extravagant walk-in closet: The floors are dark wood; the furniture and wall art are candy-colored. The languid sounds of Nu-Soul waft through the air. Mannequins in naturalistic poses and professionally debonair salesmen populate the space. A few times, turning a corner, I mistake one for the other. There’s a wall of ties, a wall of shirts, a sprinkling of shoes and accessories and outerwear, and walls and walls of suits.
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