HTC Sales Forecast Misses Estimates on Weak Phone Demand
This article is for subscribers only.
Even Iron Man is struggling to save HTC Corp.
The Taiwanese smartphone maker, which began running ads with Robert Downey Jr. in August and used to be one of the biggest handset vendors in the U.S., is now trying to show it can make devices to compete against those of Apple Inc. and Samsung Electronics Co. The company posted its first loss on record last month and forecast sales that missed analyst estimates for a second straight quarter as new models such as One max fail to spur demand.