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Lay's New Chocolate-Covered Potato Chips: For Women, of Course

Lay's New Chocolate-Covered Potato Chips: For Women, of Course
Courtesy Frito-Lay

To the age-old question of “what do women want,” Lay’s thinks it has an answer: Chocolate-covered potato chips. This month, Lay’s is rolling out milk chocolate-covered potato chips at Target stores. The chipmaker says the salty-sweet combo is tailor-made for young women, who apparently can’t get enough of the stuff.

Jennifer Saenz, Lay’s senior director of marketing, noted in an e-mail: “the increasing popularity of chocolate-covered snacks among our target audience, millennial women. … They are looking for those more indulgent, savory/sweet combinations.”