The Importance of a Digital Culture
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For the past decade, managers of established businesses have enviously eyed the growth of new technology companies. They’ve seen disruption as the driver. But for all their resources, why have industry Goliaths missed ideas and markets that more nimble organizations have so successfully exploited?
It’s easy to blame a lack of technology expertise within C-suites and boards. Sure, Fox’s Rupert Murdoch and Virgin’s Richard Branson needed “digital mentors.” But real change doesn’t come from chief executive officers using Twitter; it comes from adopting a new outlook—from the top down.