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Twitter Roadshow Reflects Low-Key Approach After Facebook

Twitter Inc. kicked off the roadshow for its initial public offering yesterday at a meeting room in the Philadelphia Ritz-Carlton with capacity for about 25 people, a low-key affair compared with Facebook Inc.’s, where attendees queued through a hotel lobby and out the door.

Chief Executive Officer Dick Costolo and Chief Financial Officer Mike Gupta were seen meeting money managers at the invitation-only event, the start of an eight-day marketing tour to stoke appetite for the IPO scheduled to price Nov. 6. Meetings will be held in New York today and tomorrow, with Boston and Chicago later this week, according to a schedule obtained by Bloomberg News.