Fonterra to Sell Its First China Baby Formula in Expansion Drive
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Fonterra Cooperative Group Ltd., the world’s largest dairy exporter, will introduce its first baby milk formula across China as it expands and seeks to regain consumer confidence in the country after a contamination scare.
The company, which started selling its Anmum-brand infant milk powder in the Southern Chinese city of Guangzhou as part of a pilot project, will start sales nationwide within the next year, Kelvin Wickham, managing director of Fonterra’s China and India units, said in an interview.