Pursuits
Whisky Wars: Single Malt Battle with Blended Scotch Rages
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When I first visited Scotland’s distilleries back in 1977, the master blenders scoffed at the new fad for single malt whiskies.
Yet every marketer now acknowledges that single malts saved the Scotch industry from a dizzying fall from favor in the 1970s, when white spirits like vodka, rum and tequila grabbed market share.