GM Says It’s Planning Chevy Push in China as VW Threatens Lead
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General Motors Co. said it plans to step up promotions of the Chevrolet brand in China and bolster the line-up of GM’s sport utility vehicles to defend its lead in the world’s largest auto market.
“We got still a lot of mother brand-building to do for Chevrolet and we will resource that appropriately and get that job done,” China Chairman Tim Lee, who was appointed to the newly created role in August, said in an interview in Shanghai last week. “If there were one thing that I wish we had done different, I wish we had a better offer” of smaller SUV models.