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Nintendo's Unbeatable Level: Brazil

Nintendo of America President Reggie Fils-Aime demonstrates the Wii U in New York on Sept. 14, 2012. Phototgrapher: Jin Lee/Bloomberg
Nintendo of America President Reggie Fils-Aime demonstrates the Wii U in New York on Sept. 14, 2012. Phototgrapher: Jin Lee/Bloomberg

For Nintendo, the Brazilian market is turning out to be harder to win than the pirate-ship level in "Super Mario Bros. 3."

Reggie Fils-Aime, president of the Japanese company's American unit, singled out Brazil as a potentially important growth area for Nintendo's business in the future. While Mexico is the game maker's biggest market in Latin America, "Brazil has huge potential," Fils-Aime said in an interview at Bloomberg's office in San Francisco yesterday.