McDonald’s New 'Dollar Menu' Goes Up to $5

Photograph by Emile Wamsteker/Bloomberg

Since McDonald’s launched the Dollar Menu nationally in 2002, it has grown to about 13 percent of sales–a whole lot of McDoubles and Sausage Biscuits. But the menu is no longer working for the burger chain, so it’s rebranding it as the “Dollar Menu & More” with $1 and $2 sandwiches and even some items at $5. It’s more like a neighborhood dollar store now: the name refers to the starting price.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.