The Chive's Smut With a Smile

The Chive is a multimillion-dollar humor website, merchandise business, and philanthropic community built on getting women to take their clothes off for free. Meet the two bros who’ve perfected the art of millennial marketing

The guy applying to be an intern is locked in the conference room. “Leave him in there for a while. I want him to sweat,” says John Resig, 35, co-founder and president of the Chive, a website based in Austin, Tex. Resig doesn’t mean he wants the guy to be nervous—that’s already been accomplished—he means he literally wants the kid to sweat through his shirt. “I want a big sweat mark right here,” Resig says, gesturing to his belly.

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