NBA’s Stern Says Chinese Seeking Team Stakes Augurs Growth
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National Basketball Association Commissioner David Stern said Chinese investors inquiring about stakes in teams is a “very good thing” for the league as it seeks to boost sales in the world’s second-biggest economy.
The NBA’s revenue in China is growing by “double-digits” annually, bolstered by partnerships with Sina Corp. and Tencent Holdings Ltd. to stream more live games online, Stern said in an Oct. 16 interview in Shanghai, where the Los Angeles Lakers and the Golden State Warriors are set to play the second of two exhibition games in China tonight.