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Jobs Right as Apple Customers Prefer 5s to Cheaper IPhone

Apple Inc. co-founder Steve Jobs, who emphasized high-end consumer gadgets over cheaper ones, may have been right all along.

Last month, Chief Executive Officer Tim Cook introduced the colorful iPhone 5c, a less-expensive version of Apple’s smartphone, to “serve even more customers” around the world. It turns out people so far are more interested in its pricier, feature-rich cousin, the 5s.