Facebook Boosts Customer Targeting Options for Advertisements
This article is for subscribers only.
Facebook Inc. is expanding an advertising service, letting marketers target customers on mobile devices based on their online activity outside of the social network.
The “custom audiences” tool will let companies gather information from visits to their websites and applications -- and then use that data when marketing goods and services when potential customers visit Facebook, via mobile or desktop, the company said in a blog post today. The service already helps marketers use data they have, such as e-mails or phone numbers, to send ads to consumers.