Twitter Adds Feature for Marketers to Schedule Posts
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Twitter Inc. added a feature to let marketers schedule their posts, as the company moves to make it easier for advertisers to use its products ahead of a more than $1 billion public offering.
The new tool works for both regular 140-character posts -- known as tweets -- and ones that brands pay for to promote their message to a larger audience, the company said in a blog post today. The feature will help companies schedule their content up to a year in advance, making it easier to plan advertising campaigns around a new product or holiday.