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'Champagne of Beers' Outmaneuvers the Lawyers From Champagne

'Champagne of Beers' Outmaneuvers the Lawyers From Champagne
Photograph by Jerry Arcieri/Corbis

Yet another company has been caught trying to trade on the effervescent, intoxicating name of Champagne.

This time the culprit is a California bottled-water brand dubbed Beverly Hills 90H20, which has been pitching itself as the “Champagne of waters.” The trouble is, Champagne doesn’t come from anywhere in California—it’s from a region in northern France known for cultivating perfectly sweet grapes and supremely aggressive trademark attorneys.