Porsche Aims to Enter 15 New Countries, Mainly in Africa, by ’20

Porsche AG is looking to enter 15 new countries by the end of the decade, mainly in Africa, as part of its growth strategy.

“We’re covering new markets where we have not been in yet,” Bernhard Maier, Porsche’s global sales chief, said in an interview in Shanghai last week at the opening of its largest dealership in the world. “We’re aiming to go into an additional 15 countries by the end of the decade.” He said Porsche would look to north Africa, without specifying which markets.