Pursuits
Why This $11,000 Bicycle Makes Sense for Hermes
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Hermes appears serious about its new motto: “A sporting life!” The Paris-based luxury retailer has just unveiled a line of handmade bicycles that will roll into its stores next month, priced around $11,000 each.
Hermes knows the lush life isn’t all silk scarves and seaside lounging. There are polo ponies to ride (saddle, $7,700), poker chips to wager (chip box, $6,100) and petanque balls to pitch (set of three, $1,150). Cycling fits right into that brand of sweatless R&R—rich and recreating.