Twitter to Provide Links to Programs in Comcast Partnership
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Twitter Inc. will provide links that let pay-TV users record or view programs on Comcast Corp.’s cable service, a partnership designed to take advantage of social-media conversations about TV shows.
Beginning in November, Comcast’s Xfinity TV customers will be able to click on a See It button in Twitter posts about programs and movies, producing a menu of options including tuning into live TV or starting an on-demand show through their set-top boxes, according to a statement today. Twitter plans to offer the option to other video providers and other networks beyond the broadcast and cable channels operated by Comcast’s NBCUniversal unit.