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HTC’s Wang Says Fourth Quarter Will Be ‘Biggest Challenge’

HTC Corp., the Taiwanese smartphone maker that posted a first quarterly loss last week, said the next two months are its “biggest challenge” as the company tries to win sales from Apple Inc. and Samsung Electronics Co.

“We really have the best technology and the best product,” Chairwoman Cher Wang said in an Oct. 5 interview with Bloomberg TV while attending the Asia-Pacific Economic Cooperation conference in Bali, Indonesia. HTC needs to “communicate better” with consumers, she said.