Pursuits
McDonald’s Stores Trying Loyalty Program
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McDonald’s Corp. franchisees are rolling out an electronic loyalty program in about 570 U.S. locations as stores seek to attract younger customers.
Mobile solutions marketer Front Flip LLC has introduced a loyalty application in about 420 McDonald’s stores that rewards customers with free food and other offerings. It is adding another 150 locations in coming weeks, Front Flip founder and Chief Executive Officer Sean Beckner said in an e-mailed statement.