How to Keep Candy Crush From Ending Up in the FarmVille Dumps
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King, the maker of Candy Crush Saga, became the next Zynga by making bafflingly popular games that everyone, including your mom, can’t stop playing. With its filing for an initial public offering, King will get the chance to prove its not the next Zynga to flail its way to irrelevance while falling on its face before investors.
The confidential IPO filing would value King at about $5 billion, according to a report in the Telegraph, though a representative for the company declined to comment. Using a newly created confidential route toward an IPO, which is popular among smaller companies, means King can keep its numbers close to the vest for a while longer.