The Slow, Profitable Death of GM's Big SUVs

The fuel-thirsty rides, pricier than many luxe cars, yield outsize profit
The 2014 GMC Yukon XL Denali Courtesy GM

In a time when gasoline is $4 a gallon and hybrid cars are all the rage, it would be easy to conclude that the large SUV has gone the way of your grandfather’s Oldsmobile. But reports of the death of the gas guzzlers that grew popular in the late 1990s are greatly exaggerated. Instead, huge SUVs have slipped into a slow-but-profitable decline—and General Motors is thankful for their delayed interment.

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