An Ugly Dilemma for Beauty Companies

Animal tests, required for makeup sold in China, breach a Europe ban
Photograph by Grant Heilman/Alamy

Executives of Western cosmetics makers are ecstatic about the prospect of continued growth in China’s $32 billion beauty market. Animal rights activists, not so much. That’s because hundreds of thousands of animals are believed killed each year in tests mandated for all new cosmetics and personal-care products to win approval on the mainland.

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