The 'Moses Myth' of Innovation

Photograph by Everett Collection

The story line is a familiar one to managers: The ability to innovate belongs to a special class of holy men. We call this the “Moses Myth.” Innovation is the miracle that results when a special person raises his or her hands to the heavens and the Red Sea parts, or the iPod is born. The message is that innovation takes a special gift, one that most managers just don’t have.

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