SoftBank Beats DoCoMo and KDDI in New IPhone Sales, BCN Says
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SoftBank Corp. sold the most Apple Inc. iPhones in Japan during the first three days of sales for the new 5s and 5c models, beating NTT DoCoMo Inc. and KDDI Corp.
SoftBank accounted for 44.7 percent of Japanese sales of the two models which were released Sept. 20, while DoCoMo took a 27.8 percent market share and KDDI controlled 27.5 percent, according to estimates from researcher BCN Inc. Sales of the iPhone 5s with fingerprint-sensor were about five-fold of the cheaper 5c model, BCN, which compiles data from retail outlets, said yesterday on its website.