Apple's Jonathan Ive and Craig Federighi: The Complete Interview

Perhaps you’ve already read our cover story on Apple and its three wise men: Chief Executive Tim Cook, chief designer Jonathan Ive, and software head Craig Federighi. Perhaps you read the outtakes from those interviews and even the full transcript of the Tim Cook interview. Well, this is the last installment of our saga, the complete transcript of the Jonathan Ive/Craig Federighi interview (which has been partially edited for clarity).

To set the stage, this interview took place a day after the iPhone 5S and 5C launch event. I met Ive and Federighi in a ground-floor conference room in one of the buildings on Apple’s campus in Cupertino, Calif. Federighi was first to arrive, followed by Ive. In case you’re wondering, they’re both nice—not standoffish, not chilly, just nice. Federighi asked me if I had used Apple products and for how long, which began a conversations about carwash wages and an Apple IIC. Ive complimented my messenger bag, which, I must admit, I was sort of psyched about. Here’s what they had to say.