Markets Magazine
Bigger Stink Means Higher Price as Men Crave Rare Oud Fragrance
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The first time Mike Perez wore dehn al-oud -- an essential oil distilled from the resin of Asian Aquilaria trees -- he was so appalled by the smell that he hid inside his home.
“I put on way too much, and frankly, it smelled like animal butt,” says Perez, a 42-year-old manager for Barclay’s Real Estate Group in Miami.