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Reebok Turns to ‘Race From Hell’ to Revive Former Glory

When he reached his late 20s, Ryan Meade watched his friends get “kind of fat” as they married and settled down. To fight the pudge, he took up obstacle racing -- endurance contests where he slogs through deep mud, scales walls and slithers under barbed wire.

“The races on the weekend are a reason to go to the gym and wake up at 5 a.m. and get a workout,” said the 30-year-old financial executive from West Chester, Pennsylvania.