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Deere Lures Africa’s First-Time Buyers of Tractors

The world’s largest makers of agricultural equipment are looking in Africa for more people like Levy Sinyimba.

The businessman bought his first tractor, a 60-horsepower model, about three months ago after becoming fed up with paying others to plow his 1,000 acres (405 hectares) in Zambia. Sinyimba says he knows other farmers who want to do the same.