Pursuits
Ford Adds White-Glove Service in Europe to Compete in Luxury
This article is for subscribers only.
Ford Motor Co. is adding upscale design details along with luxury service as it tries to win back customers at the premium end of the European market.
Ford is showing a concept of the Mondeo Vignale, with 20-inch (51-centimeter) alloy wheels, quilted leather seats, chrome detailing and a white-glove level of service. The so-called trim level on the Vignale, positioned above the titanium trim level, will be offered first with Mondeo in 2015, then will be added to other models in the region, the company said.